Little Tikes Toys
Little Tikes wanted to create a fun, multi-platform "Edu-tainment" environment to celebrate their 40th anniversary of the Cozy Coupe.
LazBro teamed with an Early Childhood Educator to create an iPhone app to help 3, 4 and 5 year olds learn motor, math and reading skills based on their development cycle while encouraging children to "Get Up and Grow. LazBro used their My Social Playground engine to integrate the iPhone app with Facebook and YouTube to further promote the Little Tikes brand.
LazBro drove downloads from iTunes which increased retail sales. LazBro helped Little Tikes increase their consumer marketing database, as well as video downloads on YouTube.