Client: Viceroy Hotel Group

 LazBro-Website-Portfolio-Viceroy rev


 

Client

Viceroy Hotel Group

Digital Marketing Challenge

As a leading global hotel group in the luxury travel vertical, Viceroy teamed with LazBro for email strategy, creative and development for properties, services and specific events. Viceroy wanted smart, innovative ideas that would deliver results through growth in revenue.

LazBro Digital Marketing Solutions

LazBro designed and created property specific email marketing templates that showcased the beautiful design, imagery and texture found at each Viceroy Hotel property. LazBro worked closely with the Viceroy eCommerce team to create the sexy Vice/Virtue campaign concept that utilized expandable, in-banner data capture rich media creative and email marketing to help build Viceroy's email databases while driving revenue. LazBro designed the Spring "Plan Your Escape"campaign which included banner creative and email marketing. LazBro created an Pinterest integrated Holiday Card for Viceroy that showcased all of Viceroy's luscious landscapes and gorgeous properties. LazBro utilized their Email Playground platform to assist Viceroy with allowing non-technical users plan, create and deploy email marketing campaigns. LazBro partnered with Viceroy to design an in-room Android based mobile remote control interface for the Viceroy New York property. LazBro has also developed various banner creative for Viceroy such as Formula 1 Race Weekend for Viceroy Abu Dhabi.

LazBro Digital Marketing Results

LazBro helped Viceroy increase their consumer marketing database while increasing bookings and brand awareness.

Back To Portfolio

Featured LazBro Product

LazBro-Website-Portfolio-EmailPlayground

Email Playground

Designed to interface with Silverpop's Engage platform, providing their clients with a WYSIWYG interface. 

Read More

Join Our Newsletter

Twitter Feed

Shift left for higher quality and greater speed in software development https://t.co/Us2mNOvLSC #DevOps https://t.co/o2jaF68J5u
Make text easier to interpret with Simpler Voice. Read more about text-to-picture technology:… https://t.co/o1FZYg4uUv
Technology and equality align on the anniversary of the ADA. Read more: https://t.co/PIlaqAGhlh #IoT https://t.co/IPUBmhCfYr

Podcast

  • Kevin Wassong - LIN Mobile

    CEO - LIN Mobile
    LazBro President, Jen Lazarus, speaks to Kevin Wassong, CEO of LIN Mobile, a single, unified solution for all mobil...

    Hear More
  • Rob Massa - Opt Intelligence

    Chief Revenue Officer - Opt Intelligence
    Evan Lazarus, CEO of LazBro, Inc. and Jennifer Lazarus, President, sat down with Rob Massa,...

    Hear More