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Native Advertising

Native Advertising: What it is, and why it matters.

There is a hot topic running around town, and that is Native Advertising. Native Advertising is grabbing budget left and right, and brings its own set of newsworthy issues.

So what is this Native Advertising you may ask.

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2

Messaging Apps

Tools to help you speak to your kids.

If one of your resolutions this year is to be more careful with your money, then keep reading! Do you ever look at your mobile phone bill and wonder why it is so expensive? Well if you are looking to cut back, then consider eliminating texting from your plan because there are countless free texting apps out there! Texting plans can be really expensive and even come with hidden fees that you don’t find out about until you’ve already paid. Smartphone users are getting smarter (isn’t that ironic?). Users can now download free apps to message their friends using video messages, images, voice, and group texts. Some apps even feature free international calling. These apps can be downloaded on tablets, computers, and iPods as well. So even if you don’t have a phone, you can still keep in touch with your friends! 

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Near Field Communications (NFC)

Enhanced capabilties mean more for mobile marketers

Did you get a smartphone for the holidays?  Of course not, you already had one.  And if you did get one, it’s a lot better than the one you had before.  But you know who did get one for the first time?  My mom.  And of course I’m the first point of contact when it comes to questions about her new phone, like “How do I turn this on?” or “Where are the buttons for dialing?”  This is just my own personal example of how mobile phones are becoming more ubiquitous in everyone’s lives.  Yes Mom, that includes yours too.

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Social And Search

Organic search and social...a match made in heaven.

How much does search really affect social influence? How important are peer-to-peer recommendations? I think word of mouth is the most powerful form of marketing! How can you not? One of the most difficult challenges marketers face is how social advertising turns into search and conversions.

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Social Media Monitoring

How to get social metrics and KPI's that mean something.

Social MediaMonitoring can be a valuable tool for marketers, but before we start calling up a list of vendors, let’s delve a little into what social media monitoring is and the caveats that come with it.

Social Media Monitoring researches millions of conversations across the web, typically on social media platforms, and performs systematic analyses of these conversations. From the analyses we can get a glimpse into what people are talking about, what their interests are, or how a brand or a particular campaign is doing.

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Featured LazBro Product

LazBro-Website-Portfolio-EmailPlayground

Email Playground

Designed to interface with Silverpop's Engage platform, providing their clients with a WYSIWYG interface. 

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